Red Ventures, LLC
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Red Ventures, LLC - overview
Established
2000
Location
Fort Mill, SC, US
Primary Industry
Marketing/Advertising
About
Based in South Carolina, US, and co-founded by Ric Elias (CEO) and Dan Feldstein in 2000, Red Ventures, LLC operates as an online marketing services company that acquires new customers on behalf of brands. In September 2022, the firm, along with the participation of investors Silver Lake and 8VC, invested USD 10 million in series A funding for Rephrase Corp. The firm as of March 2024, has 6 offices in different states of the US, and 4 international offices in Ireland, the UK, and Brazil. The company through its platform connects millions of people globally with expert advice, premium content, consumer marketplaces, and AI (artificial intelligence) driven digital marketing.
Red Ventures grows its portfolio to include diverse industries such as personal finance, digital media, moving services, travel, and healthcare. Additionally, it also offers lead generation, sales conversion, performance tracking, and marketing channel optimization services. Some of the brands for which the company has acquired new customers include allconnect, Bankrate, Best Colleges, creditcards. com, lonely planet, my Move, The Points, Guy, etc.
Current Investors
General Atlantic, Silver Lake
Primary Industry
Marketing/Advertising
Sub Industries
Market Research & Consulting, eMarketing/Digital Marketing, Sales & Marketing Software
Website
www.redventures.com/
Verticals
AdTech
Total Amount Raised
Subscriber access only
Red Ventures, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | CNET Media, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | Mercury Healthcare, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | Healthgrades.com | - | ||||||||
| Add-on | Completed | Preminen Price Comparison Holdings Limited | - | ||||||||
| Add-on | Completed | Penguin Portals Ltd. | - |
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