Recentive Analytics, Inc.

Recentive Analytics is a Boston-based analytics firm specializing in artificial intelligence and predictive analytics solutions aimed at enhancing decision-making in various sectors, particularly sports and entertainment. Founded in 2013, Recentive Analytics is focused on providing advanced analytics solutions. The company operates from its headquarters in Boston, US. It recently raised USD 42.

00 mn in Series B funding on March 18, 2026, led by Wavecrest Growth Partners, with participation from the Arthur M. Blank Family Office. The total amount raised by the company is USD 42. 00 mn, reflecting its growth strategy in the analytics sector.

Recentive Analytics specializes in advanced artificial intelligence and predictive analytics solutions designed to enhance decision-making across various sectors, particularly in sports and entertainment. Their core product, Velo™, serves as an always-on predictive partner, providing insights for a range of applications including forecasting, geographic routing, broadcast schedule optimization, and revenue maximization. The platform aims to transform uncertainty into actionable opportunities, enabling organizations to make informed decisions that drive substantial impact. Recentive's technology is utilized by leading enterprises, notably in the sports industry, with notable clients including the Atlanta Falcons and AMBSE, indicating a robust client base focused on enhancing fan engagement and operational efficiency.

The company's services reach markets globally, including North America, Europe, and parts of Asia, reflecting its commitment to empowering organizations with data-driven insights. Recentive Analytics operates on a B2B model, primarily generating revenue through subscription-based services and strategic partnerships. The company’s flagship product, Velo™, is offered through tiered subscription plans that accommodate varying client needs, allowing organizations to leverage advanced predictive analytics in multiple domains. Transactions often involve tailored agreements where clients engage with Recentive for customized analytics solutions that enhance their operational strategies and decision-making processes.

Although specific pricing details are proprietary, the subscription structure typically facilitates ongoing access to the platform’s capabilities and continuous updates, fostering long-term relationships with clients across different industries. This revenue model underscores Recentive’s role as a critical partner for enterprises seeking to optimize their performance through data-driven insights. In March 2026, Recentive Analytics, Inc. raised USD 42 mn in Series B funding, which will support its strategic initiatives including the development of new products and expansion into new geographic markets.

The company aims to enhance its predictive analytics capabilities and is planning to launch additional features for its Velo™ platform by mid-2026. Furthermore, Recentive plans to expand its market presence in both Europe and Asia by late 2026, utilizing the recent funding to facilitate this growth and solidify its position in the analytics landscape.