Rawlings Sporting Goods Company, Inc.

Rawlings Sporting Goods Company, Inc. designs and produces a wide variety of sports equipment, focusing predominantly on baseball and softball gear for athletes, teams, and sports enthusiasts worldwide. Rawlings Sporting Goods Company, Inc. manufactures sports equipment, particularly for baseball and softball.

Founded in 1887 in St. Louis, US, the company was acquired by Seidler Equity Partners and MLB Advanced Media, LP. in June 2018 for USD 395 mn, after being part of Newell Brands. The founder, Adi Dharma, led the firm through its early years, focusing on innovation in product design.

The deal was completed later that month, enhancing the company’s position in the sports equipment market. Rawlings Sporting Goods specializes in high-quality sports equipment for baseball and softball, including custom gloves, bats, protective gear, and apparel. Their products cater to players of all ages and skill levels, with custom options available. The company offers a variety of bats tailored to meet league requirements, sold across markets in the US, Canada, Europe, and Asia, targeting athletes, coaches, and organizations associated with leagues like MLB and NCAA.

In the most recent year, 2017, Rawlings reported a revenue of USD 330,000,000. The company generates income through direct sales to consumers and partnerships with retailers, focusing on flagship products that feature premium pricing due to quality craftsmanship. Following the acquisition in June 2018, Rawlings plans to leverage its new funding to expand product lines and enter new markets. The company is developing innovative new products aimed at enhancing athlete performance, with specific launches anticipated in the next 12 months.

Additionally, Rawlings intends to expand its reach into European and Asian markets by 2020, utilizing its financial backing from the recent deal to support these initiatives.