Rather Outdoors, LLC
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Rather Outdoors, LLC - overview
Established
2017
Location
West Columbia, SC, US
Primary Industry
Consumer Products
About
Founded in the US, Rather Outdoors, LLC fka Lew’s offers sports goods through its subsidiaries. Established in 2017 and headquartered in South Carolina, US, Rather Outdoors, LLC fka Lew’s operates as a provider of of fishing gear and outdoor recreation products. In June 2019, BDT & MSD Partners agreed to acquire a majority stake in Lew’s Holdings Corporation from Peak Rock Capital. The transaction was completed in July 2019.
The company oversees a diverse portfolio within fishing gear and outdoor recreation, offering high‑quality rods, reels, lures, tackle, and related accessories through brands such as Lew’s, Strike King, Quantum, and Zebco. Its products are engineered for anglers of all backgrounds from hobbyists to seasoned professionals ensuring performance, durability, and authenticity in every experience. Rather Outdoors also emphasizes cultural connection, championing fishing as a community‑driven lifestyle and fostering long‑standing relationships across retailers, pro anglers, and outdoor enthusiasts. With headquarters in Columbia, South Carolina, and a footprint across North America, the company continues to expand while honoring its heritage and commitment to craftsmanship, truth in product design, and a passion for the outdoors.
Current Investors
BDT Capital Partners
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods, Recreational Product Stores
Website
www.ratheroutdoors.com
Verticals
Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Rather Outdoors, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Fox International Group Limited | - | ||||||||
| Secondary Buyout | Completed | Rather Outdoors, LLC | - | ||||||||
| Add-on | Completed | Strike King Lure Company | - | ||||||||
| Buyout | Completed | Rather Outdoors, LLC | - |
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