RASIN Co., Ltd

Based in Japan, RASIN Co. , Ltd engages in the trade of luxury brand watches, specializing in both the sale and maintenance of high-quality timepieces in the secondary market. RASIN Co. , Ltd is involved in the luxury watch sector, focusing on buying and selling pre-owned and new watches.

Founded in 2006, the company is headquartered in Tokyo, Japan. In October 2024, Yondoshi Holdings Inc. acquired a 97. 2% majority stake in RASIN Co.

, Ltd from Ant Capital Partners for JPY 10. 5 billion. The company has completed a total of 2 deals, with its most recent deal occurring on December 2, 2024, during which they raised a total of JPY 10. 5 billion in the TRADE SALE funding round.

RASIN Co. , Ltd specializes in the sale and purchase of luxury brand watches, operating as a key participant in the secondary market. They provide a variety of services, including maintenance and thorough evaluations of both new and pre-owned watches to guarantee quality and authenticity. Their clientele mainly consists of watch enthusiasts and collectors, as well as individuals looking to trade luxury timepieces such as Patek Philippe, Rolex, and Franck Muller.

The company is based in the Ginza district of Tokyo but also caters to an international audience through its e-commerce platform, facilitating transactions across various markets. Providing high-quality customer service and fostering connections between clients and their watches is central to their business model. RASIN Co. , Ltd generates revenue primarily through direct transactions with consumers in the luxury watch market.

The firm engages customers in buying and selling activities, offering competitive pricing for both pre-owned and new watches, supported by a strong sales infrastructure that includes physical retail locations and a sophisticated e-commerce platform. The process involves assessing watches from clients and purchasing them at mutually agreeable prices, while new items are sold directly to consumers. This structure promotes B2C interactions and strengthens customer loyalty through a focus on quality and service. Their flagship offerings, including meticulous maintenance and expert evaluations, enhance customer satisfaction and drive repeat business within the luxury watch community.

Following the acquisition by Yondoshi Holdings Inc. , RASIN Co. , Ltd plans to leverage the recent funding of JPY 10. 5 billion to expand its business operations.

This includes potential new product launches and developments in upcoming quarters. The firm is also looking to enhance its presence in both domestic and international markets, aiming to target new geographical regions by 2026. The growth strategy will focus on strengthening their e-commerce capabilities and increasing customer reach to solidify their position in the luxury watch sector.