RARE India

Based in India, RARE India offers conscious luxury travel experiences, focusing on sustainable practices and community engagement through a curated collection of boutique accommodations and unique lodging options. Founded in 2003 by Shobha Rudra, RARE India specializes in luxury travel, curating a selection of boutique hotels, retreats, and unique lodging across the Indian subcontinent. The headquarters is located in New Delhi, India. RARE India specializes in providing conscious luxury travel experiences, emphasizing sustainable practices and community engagement.

The company curates a portfolio of boutique hotels, retreats, and unique lodging options such as palaces and forts across the Indian subcontinent, including India, Nepal, Bhutan, and Sri Lanka. Their offerings are designed to create authentic and immersive travel experiences, connecting guests with local culture, heritage, and nature. RARE India serves a diverse clientele, including discerning travelers seeking authentic experiences and individuals interested in responsible tourism, primarily marketing to international travelers from North America, Europe, and other regions. RARE India's revenue model revolves around direct transactions with consumers booking luxury travel experiences through their platform.

The company operates on a commission basis from properties featured in their collection, allowing both individual travelers and small groups to book exclusive stays and tailored travel itineraries, which may include premium services such as guided tours and culinary experiences. Revenue generation occurs primarily through direct-to-consumer transactions, offering personalized travel planning to a clientele valuing luxury and sustainability. In March 2026, SAMHI Hotels Limited acquired a 70% majority stake in RARE India, facilitating future expansion strategies. The acquisition aims to enhance SAMHI's portfolio of hotels, enabling RARE India to broaden its market presence.

The firm is likely to focus on expanding its offerings and exploring new markets within Asia while leveraging this new partnership to enhance its operational capabilities. The use of proceeds from the acquisition will support the development of new luxury travel products and the entry into additional regional markets.