Rapt Media, Inc.

Rapt Media, Inc. is a technology company offering a cloud-based interactive video platform that enables businesses to create user-driven video experiences for enhanced engagement and learning. Founded in 2011 and headquartered in Boulder, US, Rapt Media specializes in interactive video solutions. The company has undergone strategic pivots to expand its service offerings.

The founder, Erika Trautman, has a background in technology and entrepreneurship. Rapt Media raised a total of USD 3. 10 mn through 5 deals, with the latest funding round being a Series B in May 2018, led by Boulder Ventures. Rapt Media specializes in providing a cloud-based interactive video platform designed to create navigable, user-controlled video experiences.

Their core offerings empower businesses to enhance engagement, learning, and behavior change through interactive video content. Key use cases for their technology include people management, recruitment and onboarding, benefits enrollment, ethics and compliance training, and customer experience enhancement. Prominent clients such as PwC, Deloitte, Philips, and Samsung leverage this technology to transform their communication and customer engagement strategies. The company primarily serves enterprise customers across various sectors, including corporate training, marketing, and customer service, with a strong presence in North America and Europe.

Rapt Media generates revenue through a subscription-based model, providing clients with access to their interactive video solutions. Typical transactions involve annual or multi-year contracts, wherein businesses subscribe to utilize the platform for a specified range of services catered to their operational needs. These may include different tiers of service based on the volume of users or the features included in the subscription. Flagship offerings focus on enhancing learning and engagement through interactive video, targeting corporate clients that aim to improve employee training and customer interaction.

The company’s business model is primarily B2B, emphasizing partnership arrangements with large enterprises seeking to integrate innovative video solutions into their existing frameworks. Rapt Media's growth strategy includes the development of new features for their video platform to enhance user engagement and analytics. The company is also planning to expand its market presence in Europe and Asia by 2020. The recent funding of USD 3.

10 mn will support these product innovations and market expansion efforts. In May 2018, Rapt Media was acquired by Kaltura Inc. , which may provide additional resources and support for its future initiatives.