Rapala
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Rapala - overview
Location
Helsinki, -, Finland
Primary Industry
Retail
About
Rapala is a Finnish company renowned for its high-quality fishing products, specializing in innovative lures, fillet knives, and fishing tools designed to enhance the angling experience for both recreational and professional fishermen. Rapala was founded in Helsinki, Finland, and specializes in fishing products. The company was listed on the Helsinki Stock Exchange in 1998. It has not undergone significant pivots in its business strategy or operations and operates independently without known subsidiaries.
The founder’s previous ventures are not documented. Rapala® USA specializes in high-quality fishing products, including a wide range of lures, fillet knives, and fishing tools tailored to meet the needs of anglers across various skill levels. The company's core offerings include innovative lure designs, such as the X-Rap® series and the Jointed Shad Rap®, utilizing advanced materials and engineering to enhance performance in attracting fish. These products address common fishing challenges, ensuring durability and effective bait mimicry.
Additionally, Rapala® offers personalized lures and accessories, catering to a diverse customer base that includes individual anglers, fishing retailers, and outdoor sporting goods stores, primarily targeting markets in North America, Europe, and select regions in Asia. Rapala® USA reported a revenue of USD 289. 16 mn in 2022, with an EBITDA of USD 69. 66 mn for the same year.
The company generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers, offering flagship products like the Jigging Rap® and Shad Rap® that appeal to a wide range of fishers. Rapala plans to enhance its product lineup by designing and launching new fishing products, with specific release dates yet to be announced. The company aims to expand into additional markets, focusing on regions in Asia by 2025. Recent funding from its 1998 listing on the Helsinki Stock Exchange will support these initiatives, allowing for increased investment in product development and market expansion.
Primary Industry
Retail
Sub Industries
Accessories, Recreational Product Stores, Biopolymer Materials
Website
www.rapala.com
Verticals
Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Rapala - timeline of key events
Rapala - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 269,400,000 | 279,500,000 | 290,700,000 | 286,600,000 | 273,200,000 | 278,200,000 | 260,600,000 | 253,300,000 | 262,400,000 | 275,400,000 | 261,300,000 | 294,300,000 | - | - | - |
| % Revenue Growth (YoY) | - | 3.7% | 4.0% | (1.4%) | (4.7%) | 1.8% | (6.3%) | (2.8%) | 3.6% | 5.0% | (5.1%) | 12.6% | - | - | - |
| EBITDA (USD) | 37,400,000 | 37,700,000 | 32,700,000 | 33,600,000 | 30,000,000 | 28,100,000 | 14,100,000 | 15,800,000 | 22,400,000 | 26,000,000 | 26,200,000 | 41,900,000 | - | - | - |
| Operating Income (USD) | 31,300,000 | 30,700,000 | 25,900,000 | 26,100,000 | 22,900,000 | 21,000,000 | 7,200,000 | 8,900,000 | 14,800,000 | 13,400,000 | 10,700,000 | 32,100,000 | - | - | - |
| Operating Margin | 11.6% | 11.0% | 8.9% | 9.1% | 8.4% | 7.5% | 2.8% | 3.5% | 5.6% | 4.9% | 4.1% | 10.9% | - | - | - |
| % EBITDA Margin | 13.9% | 13.5% | 11.2% | 11.7% | 11.0% | 10.1% | 5.4% | 6.2% | 8.5% | 9.4% | 10.0% | 14.2% | - | - | - |
| NET Income (USD) | 20,700,000 | 17,200,000 | 13,900,000 | 16,100,000 | 10,200,000 | 8,100,000 | (2,000,000) | 2,300,000 | 6,500,000 | 4,100,000 | 3,400,000 | 19,800,000 | - | - | - |
| % Net Margin | 7.7% | 6.2% | 4.8% | 5.6% | 3.7% | 2.9% | (0.8%) | 0.9% | 2.5% | 1.5% | 1.3% | 6.7% | - | - | - |
Rapala - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| IPO | Completed | Rapala | - | ||||||||
| Recapitalisation | Completed | Rapala | - | ||||||||
| Buyout | Completed | Rapala | - |
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Rapala - employee data
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