Rain King Software, Inc.

Rain King Software, Inc. provides a comprehensive cloud-based platform that enables businesses to access detailed B2B sales lead lists and actionable contact information, enhancing their sales and marketing efforts. Founded in 2007 and headquartered in Bethesda, US, Rain King Software, Inc. specializes in delivering vital business contact data to sales and marketing teams.

In August 2017, Rain King was acquired by DiscoverOrg, which subsequently integrated its capabilities into their offerings. Rain King’s platform delivers a cloud-based solution that provides businesses with extensive B2B sales leads and critical contact data. Key offerings include a detailed business contact database that supports sales, marketing, and operations teams in identifying potential clients and key decision-makers, along with tools to create targeted sales leads and develop buyer profiles aligned with marketing strategies. Their clientele encompasses various industries, primarily targeting enterprises in North America and Europe, with a focus on enhancing sales effectiveness through Account-Based Marketing (ABM).

Rain King Software generates revenue through a subscription-based model, allowing clients access to their expansive database and analytics tools. Clients typically select from various pricing tiers to cater to their specific needs, ensuring a constant revenue stream as businesses rely on Rain King's services for lead generation and sales optimization. Following the acquisition by DiscoverOrg in August 2017, Rain King Software aims to enhance its product offerings with new features and capabilities that align with emerging market demands. The company is looking to expand its presence further into European markets by the end of 2023, with plans to leverage the recent funding of USD 67.

00 mn led by Spectrum Equity to support these product developments and geographic expansion initiatives.