Quidd, Inc.

Quidd, Inc. is a platform that specializes in creating and marketing digital collectibles, enabling users to buy, sell, and trade unique virtual assets, catering to enthusiasts of pop culture and fandoms. Founded in 2015 in Brooklyn, US, Quidd, Inc. operates a digital collectibles platform that allows users to engage with unique digital assets.

The company was acquired by Animoca Brands Corporation Limited in August 2019 for up to USD 8 million, which included an upfront payment of USD 5 million. Michael Bramlage serves as the CEO and was one of the founders of the company. Quidd has completed 4 deals to date, with the most recent deal occurring on August 7, 2019, which marked its transition to a subsidiary under Animoca Brands. Quidd.

co specializes in the creation and marketing of digital collectibles and virtual goods. Their core offerings include a platform that enables users to buy, sell, and trade unique digital assets, such as trading cards, stickers, and other virtual items. These products cater to enthusiasts of pop culture, including fans of various franchises, artists, and brands, allowing them to engage with and own digital representations of their favorite content. The platform provides a user-friendly interface for seamless transactions, appealing to both casual users and dedicated collectors, primarily serving customers in North America and Europe.

Quidd. co generates revenue through the sale of digital collectibles and in-app purchases. The transaction structure is primarily B2C, where users directly purchase products from the platform. Customers can acquire individual items or engage in bundles, with pricing plans set for different types of collectibles, including limited edition releases that may command higher price points due to their exclusivity.

The company may also benefit from partnerships with brands and franchises, enhancing its product offerings and driving additional sales through co-branded merchandise. Quidd, Inc. plans to leverage its recent funding from the acquisition by Animoca Brands to enhance its platform and expand its product offerings. The company aims to design and launch new digital collectibles, though specific release dates have not been disclosed.

Additionally, Quidd intends to target expansion into emerging markets in Asia and South America by 2025, aligning with the growing interest in digital ownership in these regions. The acquisition funding will support these initiatives, allowing Quidd to seize opportunities in the burgeoning digital collectibles market.