Quid, Inc.

Quid, Inc. leverages artificial intelligence to provide data-driven insights, helping businesses unlock actionable information from diverse data sources to optimize strategies and enhance decision-making. Quid, Inc. specializes in AI-driven data analysis, focusing on delivering insights for brand managers and innovation teams.

Founded by Bob Goodson and Pedro Telles, the company is headquartered in San Francisco, US. It has received funding through several rounds, with a notable investment of USD 37. 50 mn led by REV Venture Partners in January 2020. Previously, Quid was acquired by NetBase Solutions, Inc.

from various investors including Thomas H. Lee Partners and Founders Fund. Quid provides a sophisticated platform that aggregates and analyzes large volumes of data from multiple sources such as social media and market trends. Its services help clients identify emerging trends, refine product strategies, and improve customer experiences across various sectors including consumer goods, media, and pharmaceuticals.

Quid's clientele includes major brands like Taco Bell and Lufthansa, catering to regions in North America, Europe, and Asia-Pacific. Quid operates on a subscription-based revenue model, offering access to its analytics platform through various pricing plans. Clients engage in annual or multi-year agreements for tiered access, which encompass market-based merchandising and competitive analytics. This structure supports a diverse range of users, from corporate brand managers to retail strategists, ensuring the effective utilization of insights derived from over 2 petabytes of data.

With the recent funding secured in January 2020, Quid plans to enhance its product offerings, focusing on developing new AI-driven tools that cater to specific industry needs. The company aims to expand into additional geographic markets including Asia-Pacific and Europe by late 2023, leveraging insights gained from its comprehensive platform. This strategic growth will be supported by the recently raised capital, reinforcing its commitment to continuous innovation in data analytics.