Queenit

Queenit is a South Korean company specializing in curating lifestyle products for women aged 40 to 50, focusing on clothing, beauty items, and home essentials to enhance daily living. Founded in 2020 and headquartered in Seoul, South Korea, Queenit is a lifestyle e-commerce platform offering a range of products tailored for women. The company raised KRW 34 billion in Series B funding in July 2023, led by Altos Ventures, with participation from Atinum Investment and Kakao Ventures. This funding is part of a broader KRW 70 billion Series B round, indicating the company's ambition to expand its offerings and reach.

The founders include Heemin Choi and Juyoung Hong, who are also the current CEOs. Queenit specializes in a curated selection of lifestyle products primarily targeting women aged 40 to 50. The company’s core offerings include essential clothing items such as shirts and knits, as well as a wide range of beauty products, including skin and body care, makeup, and beauty devices. Additionally, Queenit provides home and lifestyle items, encompassing kitchenware, bathroom essentials, and storage solutions, aiming to facilitate a seamless shopping experience for its customers, predominantly based in South Korea, but also appealing to overseas consumers.

Queenit operates on a commission-based revenue model, generating income through transactions between its platform and the brands it features. Revenue comes primarily from direct-to-consumer sales on its online platform, with various product categories, including apparel and beauty items. The platform engages customers through an application process for brands wishing to list their products, which includes detailed evaluations based on specific criteria. In July 2023, Queenit raised KRW 34 billion in Series B funding, led by Altos Ventures, to promote its brand, discover designer firms, and introduce new product categories.

The company plans to develop AI-based recommendation services and increase its talent headcount. Future expansion efforts will focus on entering new markets with specific strategies to cater to diverse consumer needs by the end of 2024.