Quartile LLC

Quartile LLC is a retail media optimization platform that enhances advertising effectiveness for e-commerce brands through AI-driven technology, enabling automation and insight across various marketplaces and channels. Founded in 2016 in New York, US, Quartile LLC specializes in retail media optimization. The company has successfully completed a singular deal, with its most recent funding round occurring in September 2020. Quartile was co-founded by Alessandro Novaes, Daniel Knijnik, Eduardo Knijnik, and Sylvio Lindenberg, with Daniel Knijnik currently serving as CEO.

The company operates independently without any known parent or subsidiary relationships. Quartile operates as a comprehensive retail media optimization platform designed to enhance advertising efficacy for e-commerce brands, ranging from small businesses to large enterprises. The core offering of Quartile is its advanced AI-driven software that facilitates full-funnel growth by enabling users to control, understand, and automate their advertising across various major marketplaces and channels. Key functionalities include omni-channel data ingestion, granular per ASIN campaigns, and dynamic bidding based on real-time data, all aimed at optimizing ad spend and driving sales.

The platform serves over 5,300 clients globally, including brands in sectors such as retail, consumer goods, and technology, with a significant presence in markets across North America, Europe, and Asia-Pacific. Quartile's solutions are designed to unlock opportunities for their clients, improve return on ad spend (ROAS), and provide actionable insights for informed decision-making. Quartile generates revenue primarily through managed services associated with retail advertising, encompassing an annual retail ad spend of over USD 2 bn and managed sales exceeding USD 25 bn. The company structures its transactions as a B2B service model, partnering with clients to deliver tailored advertising strategies that optimize their media spend.

Quartile provides a full-service offering, where clients benefit from both the platform's technology and dedicated expert support. The engagement typically involves a subscription-based revenue model for access to their platform, coupled with performance-based fees linked to the advertising spend managed on behalf of clients. Specific pricing plans and service tiers are aligned to the scale and requirements of the client, ensuring that businesses of all sizes receive customized support that meets their advertising objectives. In September 2020, Quartile LLC raised an undisclosed amount of venture funding from new investor Rockbridge Growth Equity.

The company will use the funding to recapitalize the business and support the development of direct sales and marketing efforts, product enhancements, and further international expansion. Quartile is focused on expanding its presence in new markets, leveraging its capabilities to capture additional opportunities in the retail media landscape.