Qmee Ltd.

Qmee Ltd. , based in the UK, operates as a developer of a market research platform that rewards users for participating in surveys. The company also offers cashback deals and discount codes, enabling users to monetize their opinions and purchases. Founded in 2012, Qmee Ltd.

specializes in providing a platform that connects users with market research opportunities. The firm has not undergone significant changes in its business strategy and does not operate as a subsidiary. Co-founders Jonathan Knight and Nick Sutton have established a company that has raised a total of GBP 1. 250 mn through 3 funding deals, with the most recent being a Seed round in May 2022.

The latest round brought the total amount raised to GBP 1. 250 mn, and the current company valuation stands at GBP 5. 887 mn. Qmee offers a platform primarily focused on paid online surveys that allow users to earn real cash rewards for sharing their insights.

Users engage in market research surveys tailored to their profiles, providing feedback that influences various brands and services. Additionally, Qmee features cashback deals and exclusive discount codes, enabling users to earn money from their purchases made through its platform. The service caters to a diverse audience, allowing users to earn extra income during activities like commuting, studying, or leisure. Qmee operates in several markets, including the United States, the United Kingdom, Canada, and Australia, making its services accessible to a wide range of consumers.

In the fiscal year 2021, Qmee reported a revenue of GBP 29,018,014. 70 and an EBITDA of GBP 4,549,283. The company generates revenue primarily through its survey and cashback services, facilitating transactions between users and brands seeking consumer feedback. Users are rewarded with cash via PayPal and Venmo for completing surveys or utilizing cashback deals, with an immediate cashout model that eliminates minimum withdrawal requirements.

In May 2022, The Kantar Group Limited, a portfolio company of Bain Capital, acquired Qmee Ltd. The deal, which is expected to close in June 2022, will enhance The Kantar Group's position in the panel sourcing industry. Jonathan Knight will continue to serve as CEO of Qmee Ltd. The acquisition is aimed at bolstering Kantar's capabilities in market research, which suggests that Qmee will leverage this partnership to improve its offerings and potentially expand into new geographic regions.