Qapital, Inc.

Qapital, Inc. is a financial technology firm that specializes in automating personal finance management through digital tools, aimed primarily at helping users save, budget, and invest more effectively. Founded in 2012 in Stockholm, Sweden, Qapital, Inc. provides a mobile platform for personal finance management.

The company was co-founded by George Friedman and Katherine Salisbury. Qapital has raised a total of USD 30 mn through five investment rounds, with the most recent being in April 2018, where it secured USD 30 mn from Northzone Ventures and Robur. George Friedman serves as the CEO of the company. Qapital offers a suite of financial management tools designed to help users automate their saving, investing, and budgeting processes.

The core product is a mobile application that enables users to set personal financial goals, which can be achieved through automated savings tools that integrate seamlessly into daily life. Users can save, invest, budget, and manage their debt from a single platform, allowing for a comprehensive view of their financial status. Qapital’s product is primarily targeted at millennials and younger consumers who seek user-friendly solutions to achieve financial independence. The services are available in multiple geographical markets, including the United States and select European countries, where the fintech industry is rapidly growing and appealing to tech-savvy individuals seeking innovative financial solutions.

In 2019, Qapital reported a revenue of USD 9,214,792. The company operates through a subscription-based model, with plans starting at USD 3 per month after a 30-day free trial. This direct-to-consumer approach allows users to access financial management tools without hidden costs, enhancing user retention and providing a consistent revenue stream through ongoing subscriptions. Following its latest funding round in April 2018, Qapital plans to utilize the raised USD 30 mn to enhance its platform and develop new features aimed at improving user engagement.

The company is exploring expansion into additional European markets and may target regions in Asia as well. Specific product launches and release dates have not yet been disclosed, but the firm is committed to evolving its offerings to better meet market demands.