Purple WiFi Ltd.

Purple WiFi Limited, based in the UK, specializes in enhancing guest connectivity through secure WiFi solutions and interactive mapping services, transforming the visitor experience across various sectors. Founded in 2007 in Bury, UK, Purple WiFi Limited provides a secure Guest WiFi platform and interactive maps aimed at improving visitor experiences. In October 2023, the company raised GBP 10. 5 mn from Business Growth Fund to support its growth strategies.

The CEO of the company is Gavin Wheeldon. To date, Purple WiFi has completed a total of 4 deals, with the most recent funding round occurring on 31st October 2023. Purple specializes in providing Guest WiFi and Interactive Maps solutions designed to enhance visitor experiences across various sectors. Their core offerings include a secure Guest WiFi platform that allows seamless connectivity for users while complying with major data privacy laws.

This platform is equipped with analytics features to capture first-party data, which businesses can leverage to enrich customer relationship management (CRM) systems. Additionally, the Interactive Maps service delivers engaging wayfinding experiences within venues, catering primarily to industries such as healthcare, hospitality, retail, and transportation. Purple's clients range from small businesses to large enterprises, including well-known brands like McDonald's and Harrods. The company's solutions are marketed and deployed in numerous regions, including North America, Europe, and parts of Asia, ensuring a broad geographical reach.

Purple generates revenue primarily through a subscription-based model for its Guest WiFi and Interactive Maps products. Clients can select from various pricing plans tailored to their needs, which include the Connect, Capture, and Engage tiers within the Guest WiFi offerings. These plans provide varying levels of features, such as advanced analytics and CRM integrations, aimed at optimizing customer interactions and enhancing operational efficiency. Revenue is also augmented through the sale of add-ons, like customer surveys and additional mapping features, which allow businesses to customize their solutions.

The transactions typically involve direct contractual agreements with businesses, enabling them to scale their services based on user demand and operational requirements. In October 2023, Purple WiFi Limited raised GBP 10. 5 mn in venture funding to support its growth programs worldwide and enhance its product offerings, including its asset tracking platform. The company aims to launch new products designed to further improve user experience, with specific plans for expanding into new markets across North America, Europe, and parts of Asia.

This funding will facilitate the development and rollout of these initiatives, positioning Purple for continued growth in the global market.