Purple Group Limited
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Purple Group Limited - overview
Location
Johannesburg, -, South Africa
Primary Industry
Financial Services
About
Purple Group Limited is a financial services company based in South Africa, specializing in investment solutions that empower both novice and experienced investors through innovative platforms. Purple Group Limited operates in the financial services sector, providing access to investment opportunities for retail investors. The company is headquartered in Johannesburg, South Africa, and was founded by Ilgar Hasanli, who has a background in establishing financial platforms. Charles Savage and Suneet Oberoi currently serve as the CEO and other leadership roles.
The company has not reported any significant pivots or changes in its business strategy. Purple Group Limited offers a variety of investment solutions tailored for both novice and seasoned investors. Key offerings include EasyEquities, which simplifies local and international stock market investments by allowing users to purchase fractional shares, and GT247. com, a leading South African platform for Contracts for Difference (CFDs).
Additionally, EasyCrypto provides a secure environment for cryptocurrency investments and storage, catering to a wide customer base, including retail investors and cryptocurrency traders, primarily in South Africa and internationally. In 2023, Purple Group reported a revenue of USD 15. 31 mn, with an EBITDA of USD -827,890. 2.
The company generates revenue through transaction fees from its investment platforms, such as EasyEquities and GT247. com, where clients pay commissions for trades executed on these platforms, alongside potential subscription services for advanced trading tools and premium research. Purple Group Limited plans to expand its service offerings and geographic reach significantly. The company is focusing on launching new investment products tailored to emerging financial trends and expanding its market presence into additional international regions by 2024.
The recent funding will be strategically utilized to support the development of these new products and to enhance their existing platforms, ensuring they meet the evolving needs of their client base.
Primary Industry
Financial Services
Sub Industries
e-Financial
Website
www.purplegroup.co.za
Verticals
FinTech
Total Amount Raised
Subscriber access only
Purple Group Limited - timeline of key events
Purple Group Limited - financials
| Fiscal Year Ended | Aug 31, 2021 | Aug 31, 2022 | Aug 31, 2023 | Aug 31, 2024 | Aug 31, 2025 |
|---|---|---|---|---|---|
| Revenue (USD) | 204,778,000 | 274,003,000 | - | - | - |
| % Revenue Growth (YoY) | - | 33.8% | - | - | - |
| EBITDA (USD) | 105,227,000 | 106,175,000 | - | - | - |
| Operating Income (USD) | 85,451,000 | 79,762,000 | - | - | - |
| Operating Margin | 41.7% | 29.1% | - | - | - |
| % EBITDA Margin | 51.4% | 38.7% | - | - | - |
| NET Income (USD) | 72,645,000 | 70,950,000 | - | - | - |
| % Net Margin | 35.5% | 25.9% | - | - | - |
Purple Group Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | EasyEquities | - |
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Purple Group Limited - employee data
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