Purepromoter, Ltd.

Purepromoter, Ltd. is a UK-based marketing technology firm specializing in data-driven solutions for customer engagement and communication. The company delivers innovative software to enhance marketing effectiveness across various sectors. Founded in 2001 and headquartered in Brighton, UK, Purepromoter, Ltd.

focuses on providing marketing solutions. It was acquired by Spotler Nederland B. V. in November 2021, enabling Spotler to enhance its services in transactional software.

The company has completed a total of four deals, with the most recent deal occurring on November 21, 2021. The latest funding round was a Secondary Buyout amounting to GBP 10. 500 mn, with investors including Investec and Scottish Equity Partners. Purepromoter has raised a total of GBP 10.

500 mn to date. Purepromoter offers a comprehensive suite of products designed for data-driven marketing communication, including Spotler Activate, Spotler CRM, and Spotler Engage. These solutions facilitate centralized customer data management, personalized messaging across various channels, and integrated marketing automation, serving clients in sectors such as B2B, eCommerce, and government. The firm provides advanced features like AI-powered chatbots and automated marketing campaigns, primarily targeting the European market, including the Netherlands, Germany, and the UK.

In the most recent fiscal year of 2021, Purepromoter reported a revenue of GBP 6,435,174. 20 and an EBITDA of GBP 69,586. 30, generated through a subscription-based model that targets businesses seeking to enhance their marketing operations by offering annual or multi-year agreements for access to its products. Following its acquisition in November 2021, Purepromoter aims to leverage Spotler's resources to enhance its product offerings and expand into new markets.

Plans include the development of new marketing solutions that will enable improved customer engagement. The funding from the recent acquisition will support this strategy, providing the necessary resources to strengthen its expert services and expand its geographic presence.