Purely B Sdn Bhd

Purely B Sdn Bhd is a health and wellness company focused on natural product formulations, leveraging ancient Malaysian herbal traditions to enhance gut health and overall wellbeing. Purely B Sdn Bhd formulates and distributes health products emphasizing natural ingredients. The company is headquartered in Kuala Lumpur, Malaysia. Raja Arshad and Stephanie Looi are the founders, with Raja Arshad serving as the CEO.

In May 2021, PurelyB raised USD 500,000 in Seed funding from Ata Plus Sdn Bhd and other investors, bringing the total amount raised to USD 500,000, with a current company valuation of USD 3. 755 mn. PurelyB specializes in health and wellness products that incorporate natural ingredients from Malaysian herbal traditions. Their product line includes superfood candies featuring Pegaga (Gotu Kola) and Tiger Milk Mushroom, designed to support gut health, immunity, mental clarity, and skin wellness.

The company targets health-conscious consumers through its innovative TM02® xLr® extract, marketed mainly in the United States, Canada, Australia, and parts of Europe and Asia. Their customer base includes individual consumers and families seeking natural health solutions. For the year 2023, Purely B reported a revenue of USD 311,978. 80.

The company operates on a direct-to-consumer model through its e-commerce platform, offering subscription services for recurring purchases of products like Pegaga and Tiger Milk Mushroom. This approach not only fosters customer retention but also ensures a steady revenue stream. Pricing strategies are competitive, aimed at attracting both one-time buyers and repeat customers through promotional campaigns. Purely B aims to expand its product offerings and market reach significantly.

The company is currently designing new health products for launch in 2024, targeting growing trends in wellness. Additionally, PurelyB plans to penetrate new markets in Europe and Asia by the end of 2025. The recent Seed funding of USD 500,000 will support these growth initiatives, enhancing product development and facilitating market entry strategies.