Pure Beverages Manufacturing Company

Pure Beverages Manufacturing Company, based in Saudi Arabia, specializes in the production and distribution of high-quality bottled drinking water, targeting both residential and commercial markets. Founded in 1979 and headquartered in Riyadh, Saudi Arabia, Pure Beverages Manufacturing Company produces bottled water. On June 15, 2025, Almarai, a portfolio company of Public Investment Fund and SALIC, agreed to acquire the firm for USD 277 mn. This acquisition is aimed at enhancing Almarai's beverage portfolio.

Pure Beverages Manufacturing Company specializes in the manufacturing and distribution of bottled drinking water using advanced equipment from Germany and Luxembourg. Their main brands include مياه ايفال and مياه اوسكا, produced under strict quality controls. With a production capacity exceeding 400,000 bottles per hour, the company services a wide customer base in Saudi Arabia and beyond, including retailers and wholesalers. Pure Beverages Manufacturing Company's revenue model is based on direct sales and partnerships with retailers and wholesalers, focusing on bulk orders and direct-to-consumer sales.

Their pricing strategy for مياه ايفال and مياه اوسكا is competitive, ensuring accessibility for individual consumers and larger commercial clients, which supports a robust sales volume. Following the acquisition by Almarai on June 15, 2025, for USD 277 mn, Pure Beverages Manufacturing Company plans to expand its product offerings and market reach. The integration aims to enhance Almarai's beverage portfolio, allowing for increased distribution channels and new product launches in the coming years.