PulsePoint, Inc.

PulsePoint is a healthcare marketing technology firm that integrates digital health determinants and real-world data to enhance customer engagement and improve patient outcomes. Founded in 2011, PulsePoint, Inc. is a New Jersey-based company specializing in healthcare marketing technology. Founded by Minj Chan, the firm has undergone strategic pivots to refine its focus on digital health solutions.

In September 2015, PulsePoint secured USD 30 mn in VENTURE DEBT financing from Silicon Valley Bank, bringing the total amount raised to USD 3 mn. Sloan Gaon currently serves as the CEO. PulsePoint specializes in healthcare marketing technology by unifying digital determinants of health and real-world data to enhance the understanding of health customers. Their core offerings include advanced technology platforms that facilitate prediction, activation, analytics, and decision support, enabling healthcare marketers to engage effectively with their target audiences.

The solutions are geared towards improving patient outcomes and optimizing marketing strategies, addressing challenges such as patient engagement, targeted advertising, and data-driven decision-making. PulsePoint serves a diverse clientele, including pharmaceutical companies, healthcare providers, and digital marketing agencies, primarily in the U. S. market while seeking opportunities in expanding international markets.

PulsePoint's revenue model is based on providing subscription-based services and partnerships within the healthcare sector. Transactions typically occur through B2B engagements where clients subscribe to PulsePoint’s comprehensive marketing platforms tailored for healthcare. The company generates revenue from various services, including advanced analytics and targeted advertising solutions designed for specific healthcare applications. Clients pay for access to these platforms and services based on established pricing tiers, reflecting the scale and scope of their marketing needs.

PulsePoint's strategic direction includes launching new products designed to enhance their marketing technology platforms, with specific release dates expected in 2023. Additionally, the firm plans to expand into new geographic regions, targeting international markets in Europe and Asia by the end of 2024. The recent funding of USD 30 mn from Silicon Valley Bank will be pivotal in supporting these growth initiatives, enabling PulsePoint to enhance product development and market penetration.