Puhdistamo - Real Foods Oy

Puhdistamo - Real Foods Oy, based in Finland, develops and markets wellness products aimed at enhancing health and well-being through natural ingredients and supplements. Puhdistamo - Real Foods Oy focuses on producing wellness products that cater to health-conscious consumers. Founded in 2009 and headquartered in Finland, the company has executed a single funding deal. The most recent deal occurred on January 29, 2026, when Peters Krizman AG, a portfolio company of Avista Healthcare Partners and Damier N.

V. , acquired Puhdistamo, although financial terms were not disclosed. The acquisition is intended to help Peters Krizman AG expand its market reach. Puhdistamo specializes in high-quality wellness products designed to support various aspects of health, including immunity, sleep, energy levels, digestive health, skin, hair, and nails.

Their core product offerings include magnesium supplements, energy drinks, sports nutrition products, vitamins, and electrolyte powders, all formulated to meet the needs of health-conscious individuals. These products are marketed primarily within Finland and have expanded into other markets across Europe, catering to a growing demand for natural health supplements and functional beverages. Puhdistamo generates revenue through direct-to-consumer sales and potential partnerships with retailers and wholesalers. The company offers a range of pricing plans for its products, which may include bulk purchase options for wholesalers and subscription services for regular consumers seeking ongoing wellness support.

Notable products in their portfolio may include flagship items such as their Natural Energy Drinks and various wellness supplements, which are priced competitively to appeal to both individual consumers and business clients. This transaction structure facilitates easy access to their offerings, ensuring a streamlined purchase experience for health-conscious consumers across their targeted geographical markets. Looking ahead, Puhdistamo plans to introduce upcoming products designed to further enhance their wellness offerings, with specific launch dates to be determined. The company is also targeting expansion into new markets beyond Finland, focusing on increasing its presence across various regions in Europe.

The acquisition by Peters Krizman AG will support these initiatives, providing resources and strategic direction to enhance market reach.