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Established
1997
Location
Jakarta, Jakarta, Indonesia
Primary Industry
Food
About
PT Simba Indosnack Makmur is a producer of cereals and snack foods, focusing on delivering nutritious and tasty options for families across Indonesia through a diverse range of products. Founded in 1997, PT Simba Indosnack Makmur operates in Jakarta, Indonesia, producing a variety of snack foods and cereals. The company was acquired by Creador Management Company in January 2013 for USD 30 million, previously owned by Godrej Consumer Products and Temasek Holdings. The founder's history is not publically available, and no subsidiaries or recent pivots in business strategy have been noted.
PT. Simba Indosnack Makmur specializes in producing nutritious cereals and snack foods, including Simba Choco Chips and 2in1 Makura. The products are designed for various dietary needs, targeting both children and adults with convenient breakfast and snack solutions. Simba distributes its offerings through supermarkets and grocery stores, ensuring accessibility to a wide customer base in Indonesia.
For the year 2012, PT. Simba Indosnack Makmur reported a revenue of USD 22. 00 mn, driven primarily by direct sales through retail and wholesale channels. The products are positioned to attract a broad demographic, maintaining affordability while upholding quality standards.
Following the acquisition in January 2013, PT Simba Indosnack Makmur is focused on expanding its product line and market reach. The company is expected to launch new products designed for health-conscious consumers. There are plans to explore new geographic markets in Southeast Asia by 2015. The recent funding of USD 30 million will support these initiatives, enhancing product development and distribution capabilities.
Creador
Food
Snack Foods
www.simba.co.id
E-commerce, Manufacturing
Mature - Buyout
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | PT Simba Indosnack Makmur | - |
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