PT Bumi Berkah Boga

PT Bumi Berkah Boga operates as a coffee retailer under the brand Kopi Kenangan, focusing on grab-and-go coffee products made from high-quality, locally sourced ingredients. Founded in 2017 in Jakarta Selatan, Indonesia, PT Bumi Berkah Boga specializes in coffee retailing. The company has not reported any major pivots or changes in its operational strategy. Its founders include Edward Tirtanata and others.

The firm has completed 7 deals, with its latest funding round being a Series C, raising USD 50. 20 mn on July 14, 2022. The total amount raised to date is also USD 50. 20 mn, with a current company valuation of USD 1002.

39 mn. Kopi Kenangan specializes in high-quality coffee products, primarily focusing on the grab-and-go coffee segment. Their core offerings include a variety of coffee beverages made from the freshest local ingredients sourced from Indonesian farmers. The company has made a name for itself by introducing its flagship product, Kopi Susu Kekinian, a contemporary milk coffee that has gained significant popularity among young consumers.

Additionally, they offer a mobile app that facilitates easy ordering for pickup or delivery, enhancing customer convenience by allowing users to collect rewards and cashback through in-app purchases. The business operates primarily in Indonesia but aims to expand its reach globally, catering to coffee enthusiasts who seek quality and convenience in their daily coffee consumption. Kopi Kenangan generates revenue through direct sales of its coffee products and related offerings to consumers, leveraging both physical outlets and an online platform. The company operates on a transactional model whereby customers can place orders via its mobile app or at physical locations, facilitating immediate consumption.

The app allows users to earn Kenangan Points, thereby incentivizing repeat purchases and fostering customer loyalty. The pricing structure is designed to appeal to a broad market, including students and young professionals, by providing affordable options for premium coffee. The combination of direct-to-consumer sales through coffee outlets and the digital app enhances the company's ability to engage with a diverse customer base effectively. In July 2022, Kunlun Capital Pte Ltd acquired an additional stake in PT Bumi Berkah Boga from its founders and Alpha JWC Ventures.

The company plans to utilize the recent funding to support its growth initiatives, including the launch of new coffee products aimed at enhancing its market share. PT Bumi Berkah Boga is also targeting expansion into new markets, with specific plans to enter additional Southeast Asian countries by 2024.