PT Aruna Jaya Nuswantara

PT Aruna Jaya Nuswantara is a company that specializes in integrated supply chain management for fishery products, connecting small-scale fishermen with global markets through advanced technology. Founded in 2015 in Jakarta, Indonesia, PT Aruna Jaya Nuswantara focuses on creating direct market access for local fishermen. The company has conducted a total of 5 deals, with the most recent deal occurring on January 26, 2022. In this round of funding, the company raised USD 30.

00 mn in a Series A investment led by Vertex Ventures Southeast Asia & India, with participation from other investors including AC Ventures, East Ventures, IndoGen Capital, Prosus Ventures, SIG Asia Investment, and SMDV. Aruna specializes in the integrated supply chain management of fishery products, focusing on connecting small-scale fishermen with global markets through technology. Their offerings include a wide range of fresh, high-quality seafood sourced from local fishermen under strict quality and cold chain standards. They also provide value-added seafood products that meet rigorous production criteria for both consumers and wholesale clients.

Aruna serves clients in over 31 countries, ensuring a diverse range of responsibly sourced seafood for various sectors, including retail and food service. Aruna's revenue model centers on facilitating direct transactions between local fishermen and various buyers, including retailers, wholesalers, and individual consumers. Operating on both B2B and direct-to-consumer bases, the company emphasizes quality and sustainability in its purchasing processes. The pricing structure reflects the quality and freshness of its products, which are essential to its value proposition.

Aruna’s flagship seafood offerings adhere to strict sustainability standards, appealing to environmentally conscious consumers and businesses.