Pruv Finance

Based in Indonesia, Pruv Finance specializes in the tokenization of real-world assets, integrating them into decentralized finance ecosystems to enhance accessibility and liquidity for investors. Based in Indonesia, Pruv Finance founded by co-founder Chung Ying Lai operates within the financial technology sector, focusing on the tokenization of real-world assets. In November 2025, Pruv Finance raised USD 3 million in pre-series A funding led by investor UOB Venture Management, with participation from other investors Saison Capital, Taisu Ventures, Ascent Capital, Spiral Ventures, and Royal Group. Pruv Finance does not have any mentioned subsidiaries or parent companies and was founded by individuals whose details are not specified.

The company's headquarters is located in the United States. Pruv Finance offers a robust platform for the tokenization of real-world assets (RWAs), allowing their integration into decentralized finance (DeFi) ecosystems. Their services include a compliant tokenization process that facilitates RWAs across various blockchain networks, enhancing accessibility and liquidity. Pruv caters to a wide array of clients, including asset managers and investors, enabling investment in tokenized products such as stocks, ETFs, and private company equities.

Their offerings support permissionless investing and provide access to stable yields, particularly appealing to users interested in lending, borrowing, and yield farming activities. The company targets global markets with a focus on regions where blockchain technology is evolving and regulatory frameworks for tokenized assets are developing. Pruv Finance generates revenue through its tokenization services and related financial products tailored for both institutional and retail investors. The revenue model includes transaction fees during the tokenization process and possibly ongoing fees for asset management or advisory services.

For instance, an asset manager may engage Pruv to tokenize a real estate investment trust (REIT), incurring fees at the outset for the tokenization service and additional charges for subsequent transactions related to trading or liquidity provision. Their offerings encompass flagship services designed for both B2B partnerships and direct-to-consumer sales, establishing a diverse revenue stream while fostering a sustainable ecosystem for real-world asset investments. Pricing structures for these services are customized to meet clients' individual needs, reflecting the complexity and value of the assets being tokenized. The company will use the November 2025 funding to support the development of its compliant infrastructure for on-chain RWA distribution.