Prowly.com Sp. z o.o.

Prowly. com is a leading provider of public relations and media relations tools, designed to enhance PR activities for businesses by streamlining processes and improving media outreach. Founded in 2013 in Warsaw, Poland, Prowly. com specializes in public relations solutions.

The company has undergone no major pivots in its business strategy. Joanna She/Her and Sebastian Przyborowski are the founders. In September 2020, SEMrush Inc. , a portfolio company of Siguler Guff, Greycroft Partners, and e.

ventures, acquired Prowly. com. The company has raised a total of USD 1. 10 mn in funding, with the latest round being a Series A led by MCI Capital.

Prowly offers a comprehensive suite of public relations and media relations tools aimed at optimizing PR activities for businesses and organizations. Their core product features a media database with over 1,000,000 contacts, enabling users to identify and engage relevant journalists. Additionally, users can create and distribute tailored press releases, track media mentions, and generate detailed coverage reports. The platform serves a diverse clientele, including in-house PR teams, PR agencies, and small businesses, across markets in North America, Europe, and Asia.

In 2023, Prowly reported a revenue of USD 6,112,273. 30 with an EBITDA of USD -1,765,386. 50, reflecting the financial dynamics of their subscription-based business model which provides clients access to essential PR tools. Prowly is focusing on the development of new products designed to enhance its services, although specific launch dates have not been disclosed.

The company aims to expand its presence in emerging markets in North America and Asia by 2025. The recent Series A funding will be instrumental in facilitating these growth initiatives, particularly in enhancing product development and market reach.