Prowl

Based in India, PROWL operates as a men’s skincare and grooming brand offering daily-use products such as face cleansers, serums, sunscreens, body wash, and underarm care. The brand focuses on science-backed active ingredients designed for simple, performance-driven routines tailored to men with active lifestyles. Based in India and founded by actor Tiger Shroff in 2025, PROWL (also referred to as “Prowl by Tiger Shroff”) is a personal care brand providing men’s skincare and grooming products for the consumer personal care industry. The company positions itself around everyday skincare essentials developed for regular use..

In March 2026, Prowl raised INR 40 million in pre-series A funding led by new investor Resolute Ventures. Prowl by Tiger Shroff offers a range of skincare products formulated specifically for men, utilizing key ingredients such as Vitamin C, Niacinamide, and Hyaluronic Acid. These products are designed to tackle issues like dull skin, acne, and uneven tone, catering to health-conscious men, particularly in India, with plans for further market expansion. Each product aims to support the active lifestyles of its users by enhancing their skin health.

Prowl generates revenue through direct-to-consumer sales of its skincare products, which are priced to target various market segments. The product lineup includes flagship items like the PROWL Essentials Daily Kit. The company primarily utilizes e-commerce for sales, allowing for direct interactions with consumers and facilitating smooth transactions across different payment methods. This model supports brand loyalty and aims to foster repeat purchases.

The company will use the March 2026 funding to expand its skincare product portfolio, increase market penetration across India, and enhance delivery services.