Proud Source Water, Inc.

Proud Source Water focuses on providing natural alkaline spring water sourced sustainably from pristine springs, promoting environmentally friendly practices through recyclable packaging. Founded in 2016 in Boise, US, Proud Source Water produces and distributes natural alkaline spring water. The company was acquired by SOURCE Global, PBC in March 2023, allowing it to leverage renewable technology in water production. Carl Pennington is the founder of the company.

Proud Source Water specializes in producing and distributing natural alkaline spring water, both still and sparkling, sourced from pristine springs across the United States. The water is naturally enriched with minerals and electrolytes, filtered through ancient rock without additives. The company emphasizes sustainability by using infinitely recyclable aluminum for its packaging and targets environmentally conscious consumers through various distribution channels. Proud Source Water generates revenue through direct-to-consumer sales and wholesale partnerships.

The company offers subscription plans for regular deliveries and sells directly through its online platform, catering to both individual and bulk orders from retailers. Their core products, Alkaline Spring Water and Sparkling Spring Water, are aimed at health-conscious consumers, enhancing their market presence. Following the acquisition by SOURCE Global, PBC, in March 2023, Proud Source Water plans to expand its product line to include spring and renewable water. The recent funding will support the introduction of renewable technology into their operations.

Future market expansions are anticipated, although specific regions and timelines have not been disclosed.