Protect America, Inc.

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Protect America, Inc. - overview

Established

1992

Location

Austin, TX, US

Primary Industry

Consumer Products

About

Protect America, Inc. is a security solutions provider specializing in home security systems, offering advanced monitoring and automation services to enhance residential safety across the United States. Founded in 1992 and headquartered in Austin, US, Protect America, Inc. provides home security services.


The company was acquired by Monitronics International, Inc. in June 2020, enhancing its operational capabilities and market reach. Protect America, Inc. specializes in providing comprehensive home security solutions tailored to meet the diverse needs of homeowners.


The company's core offerings include professionally installed and monitored security systems featuring advanced technology such as high-definition cameras, smart home automation, and various life safety devices. These systems are designed to protect residential properties by providing 24/7 monitoring through a Five Diamond emergency response center, ensuring prompt action in case of emergencies. Protect America serves a wide client base across the United States, focusing primarily on urban and suburban areas where security concerns are heightened and demand for innovative home protection solutions is substantial. Protect America, Inc.


generates revenue primarily through subscription-based monitoring services, with plans starting at USD 29. 99 per month. Customers typically enter into a contractual agreement, which often includes a requirement for a 36-month monitoring commitment. The firm's transaction structure is primarily B2C, focusing on direct engagement with residential customers through consultations and sales of their security products and services.


Clients can customize their security systems based on individual needs and preferences, which may include additional equipment such as video doorbells, indoor cameras, and smart home devices. This approach allows Protect America to maintain a steady revenue stream from monitoring fees while benefiting from the sale of high-demand security products. Following its acquisition in June 2020, Protect America plans to leverage the resources and expertise of Monitronics to expand its product offerings and market presence. The company is designing new security products, although specific release dates have not been announced.


Plans for geographical expansion include entering new urban markets across the United States by the end of 2023, enhancing accessibility to broader client segments. The recent acquisition funding will support these initiatives, allowing Protect America to innovate and expand its reach in the competitive home security industry.


Current Investors

Falcon Investments, Rockbridge Growth Equity

Primary Industry

Consumer Products

Sub Industries

Household Appliances, Consumer Services

Website

www.protectamerica.com

Verticals

IoT (Internet of Things)

Total Amount Raised

Subscriber access only

Protect America, Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedProtect America, Inc.-
Private DebtCompletedProtect America, Inc.-
BuyoutCompletedProtect America, Inc.-
Private DebtCompletedProtect America, Inc.-

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