PROS Holdings, Inc.

PROS, Inc. specializes in AI-driven solutions to enhance pricing, quoting, and revenue management across various industries. The company leverages advanced analytics to help businesses optimize their sales processes and improve customer engagement. Founded in 1985 in Houston, Texas, PROS, Inc.

provides advanced pricing and revenue management solutions. The company has undergone strategic pivots to focus on AI technology, enhancing its offerings over time. Jeff Cotten is currently serving as CEO, as of 2025. Mariette and Ron Woestemeyer founded the firm.

In September 2025, Thoma Bravo agreed to fully acquire PROS Holdings, Inc. for USD 1. 4 billion in cash, or USD 23. 25 per share, in a public-to-private deal.

The transaction was completed in December 2025, and the company was delisted from the New York Stock Exchange. PROS offers a suite of advanced AI-driven solutions designed to optimize pricing, quoting, and revenue management across diverse industries. Its core product offerings include Configure Price Quote (CPQ), Price Optimization & Management, and Revenue Management solutions tailored for sectors such as airlines, manufacturing, distribution, and logistics. These products function by leveraging real-time analytics and dynamic pricing algorithms to streamline complex sales transactions, enabling businesses to respond swiftly to market demands and enhance customer engagement.

PROS serves a global clientele, with significant market penetration in regions such as North America, Europe, and Asia-Pacific. The end-users of these solutions range from individual consumers making purchases to large-scale enterprises managing extensive manufacturing orders, all benefiting from the platform's ability to deliver precise pricing strategies that drive revenue growth. In the most recent year of 2024, PROS reported a revenue of USD 330. 37 mn, with an EBITDA of USD -11.

92 mn, reflecting the company's ongoing investment in its technological advancements and market positioning. PROS plans to launch new product features and enhancements in the coming year, focusing on expanding its AI capabilities. The company targets further market penetration in Europe and Asia-Pacific by the end of 2025. The recent funding from the IPO will support these initiatives, fostering innovation and expanding the workforce to meet growing demand.

Additionally, PROS has been acquired by Sagard, although financial terms of this transaction were not disclosed, indicating potential new strategies for growth and expansion. In September 2025, Thoma Bravo agreed to fully acquire PROS Holdings, Inc. for USD 1. 4 billion in cash, or USD 23.

25 per share, in a public-to-private deal.