PROPER SNACKS LIMITED
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PROPER SNACKS LIMITED - overview
Established
2011
Location
Nuneaton, -, UK
Primary Industry
Food
About
PROPER SNACKS formerly known as Catapult Enterprises Ltd. is a UK-based company focused on producing healthy snack options, including popcorn and lentil chips, aimed at health-conscious consumers seeking nutritious yet flavorful alternatives. Founded in 2011 and headquartered in London, UK, Catapult Enterprises Ltd. specializes in healthy snacks.
In February 2021, Catapult Enterprises Ltd. and Eat Real Snacks, portfolio companies of Exponent Private Equity, merged to form Catapult Enterprises Ltd. / Eat Real Snacks, a move that broadened its product offerings and geographical reach. The company is led by CEO Alex Brittain, alongside founders Cassandra Stavrou and Ryan Kohn.
Catapult Enterprises Ltd. offers a variety of healthy snack products under the brand PROPER Snacks. Their core offerings include PROPERCORN, a range of flavored popcorn made with 100% natural seasonings, and PROPERCHIPS, lentil-based chips that are lower in calories. These snacks cater to health-focused consumers in the UK and select international markets, targeting both retail consumers and health-oriented establishments.
Revenue is generated through direct-to-consumer sales and partnerships with retailers, focusing on flagship products such as PROPERCORN and PROPERCHIPS.
Current Investors
Catapult Enterprises Ltd. / Eat Real Snacks, Piper, JamJar Investments
Primary Industry
Food
Sub Industries
Snack Foods
Website
www.propersnacks.com/
Verticals
Manufacturing
Company Stage
Merged
Total Amount Raised
Subscriber access only
PROPER SNACKS LIMITED - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Merger | Completed | Eat Real Snacks, PROPER SNACKS LIMITED | - | ||||||||
| Secondary Buyout | Completed | PROPER SNACKS LIMITED | - | ||||||||
| Buyout | Completed | PROPER SNACKS LIMITED | - |
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