Proper Labs, Inc.

Proper Labs, Inc. is a New York-based company focused on creating dietary supplements that enhance sleep quality and overall wellness through scientifically formulated products. Founded in 2020 by David Berzin, Kamiu Lee, and Nancy Ramamurthi, Proper Labs, Inc. specializes in dietary supplements targeting sleep enhancement.

The company is headquartered in New York, US and has completed one funding deal, raising USD 9. 5 mn on July 24, 2020, led by Casa Verde Capital, with participation from Redesign Health. This funding has allowed the company to maintain its growth strategy without any known pivots or changes in its core business operations. Proper Labs develops dietary supplements designed to improve sleep quality, featuring natural ingredients like Venetron® (Rafuma Leaf Extract), GABA, and MicroActive® Melatonin.

Their product offerings focus on sleep and stress management, catering to health-conscious consumers and travelers in the US market. Proper Labs generates revenue through direct-to-consumer sales of its sleep supplements via an online platform. The company offers subscriptions for consistent revenue, with products priced variably based on formulation and promotional strategies that encourage customer loyalty. In July 2020, Proper Labs, Inc.

raised USD 9. 5 mn in venture funding to support upcoming product launches aimed at enhancing their supplement range. The company is exploring expansion into new markets, including international regions, though specifics on those markets and timelines have not been disclosed.