Proof of the Pudding Inc.
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Proof of the Pudding Inc. - overview
Established
1979
Location
Atlanta, GA, US
Primary Industry
Consumer Services
About
Founded in 1979 and based in Georgia, US, Proof of the Pudding Inc. operates as a catering, food service, and event company that primarily serves customers in the sports and entertainment industries. As of 2023, Adam Noyes serves as the CEO of the company. In May 2023, Bruin Capital Holdings, LLC, a portfolio company of CVC Capital Partners, The Jordan Company, and Rock Ventures, acquired a majority stake in Proof of the Pudding.
The company specializes in off-premises catering, food service management, and specialized brand concepts. The firm offers catering services for weddings, corporate events, private parties, gourmet to go, emergency management, design and decor, and locations. Proof of the Pudding provides arenas and amphitheatres, boat shows, college stadiums, convention centres, cultural attractions, golf tournaments, and racetracks, as well as specialty activities such as athletic meals and the Georgia International Horse Park. The company’s partners include PCMA, ICA, WIPA, Georgia State University, MPI, and others.
Current Investors
Bruin Sports Capital, LLC
Primary Industry
Consumer Services
Sub Industries
Event Management
Website
www.proofpudding.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Proof of the Pudding Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Southern Crust Catering Company | - | ||||||||
| Add-on | Completed | Proof of the Pudding Inc. | - |
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