Promo
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Promo - overview
Established
2004
Location
Tokyo, Shinjuku, Japan
Primary Industry
Business Support Services
About
Based in Japan, Promo specializes in innovative golf-related products designed to enhance user experience and operational efficiency in the sport, catering to both individual consumers and businesses. Promo is a Tokyo-based company founded in 2004, focusing on providing advanced solutions for the golf industry. The firm has not undergone any notable business pivots and operates independently without subsidiaries. The founder's history is not publicly available.
Promo has completed a total of 1 deal, with the most recent deal occurring on October 8, 2025, when AirTrip invested in the company, although financial terms remain undisclosed. Promo offers a diverse range of innovative products aimed at enhancing user experience within the golf sector. Their core offerings include advanced technological solutions that improve operational efficiency, targeting retail, manufacturing, and service sectors associated with golf. These products address specific industry needs such as customer engagement and inventory management, and are employed by a variety of clients worldwide, including small-to-medium enterprises and larger corporations, across markets in North America, Europe, and parts of Asia.
Promo's revenue model is built on a combination of subscription services and direct sales, creating a consistent cash flow through enduring client relationships. Transactions predominantly occur through B2B partnerships, where clients subscribe to software or purchase complementary hardware. The pricing structure is adaptable to accommodate varying complexity and customization levels, ensuring alignment with client budgets and operational scale. The reliability and performance of their flagship products often lead to repeat purchases and upgrades, enhancing client loyalty and contributing to additional revenue streams, thereby ensuring a stable financial foundation.
Promo is focused on expanding its product line and market reach. They are in the process of designing new golf-related solutions, with several products slated for release by 2026. The company aims to penetrate new markets in Asia and North America, with a target expansion completion date of 2026. The recent investment from AirTrip will be instrumental in promoting this growth by leveraging AirTrip's expertise and networks.
Current Investors
AirTrip
Primary Industry
Business Support Services
Sub Industries
Business Support Services, Consulting Services, Corporate Event Management, Marketing/Advertising
Website
https://ssl.promo.co.jp
Verticals
E-commerce
Total Amount Raised
Subscriber access only
Promo - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LP Direct | Completed | Promo | - |
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