Promatic Group

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Promatic Group - overview

Location

-, -, UK

Primary Industry

Consumer Products

About

Promatic Group is a specialized manufacturer of advanced trap shooting equipment, focusing on tailored solutions for shooters, including various clay traps that enhance shooting experiences for both amateurs and professionals. Promatic Group specializes in the design and manufacture of trap shooting products. The company was acquired in January 2015 by CCI International and senior management, generating a 2x return for NVM Private Equity. Promatic has its headquarters in the UK, specifically in the town of St.


Albans. Pawel Paliwoda serves as the CEO of the company. Since its founding, Promatic has completed 2 deals, with the latest funding round being a GROWTH round in which they raised GBP 7. 50 mn, totaling GBP 7.


50 mn raised overall. Promatic International Ltd designs and manufactures advanced trap shooting equipment, offering products including Sporting traps, Simulated Game traps, and Olympic traps. These products cater to shooting enthusiasts, competitive athletes, and shooting clubs, enhancing experiences with features that ensure precision and reliability in various shooting disciplines such as Sporting and Olympic shooting. In 2023, Promatic International Ltd reported a revenue of GBP 20,822,798.


70 and an EBITDA of GBP 2,161,348. 50. The company generates revenue through direct sales of its products to consumers and businesses, including transaction models that involve one-time payments for trap bundles and after-sales services. Their flagship products are aimed at attracting serious shooters and fostering long-term customer relationships through quality and support.


Promatic Group plans to expand its product lineup with new designs slated for release in the next fiscal year. The company is targeting growth in new markets, particularly in North America and Asia, by the end of 2025. The GBP 7. 50 mn raised in the latest funding round will be used to support these initiatives, focusing on product development and market expansion strategies.


Primary Industry

Consumer Products

Sub Industries

Recreational Hobbies & Sporting Goods

Website

www.promatic.co.uk

Verticals

Manufacturing

Company Stage

Acquired

Total Amount Raised

Subscriber access only

Promatic Group - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedPromatic Group-
GrowthCompletedPromatic Group-

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