Project Applecart LLC

Project Applecart LLC specializes in Decision Maker Marketing, leveraging technology to connect organizations with key stakeholders and decision-makers across various sectors. Founded in 2013 and headquartered in New York, US, Project Applecart LLC focuses on marketing strategies that engage critical decision-makers. The company has successfully closed three deals as an investment target, with the latest venture funding round raising USD 2. 00 mn on August 13, 2019.

The founders, Matthew Kalmans and Sacha Samotin, previously had experience in related fields, contributing to the company's innovative approach to marketing. Applecart specializes in Decision Maker Marketing, offering a unique platform designed to connect organizations with key decision-makers and influencers. The firm employs a relationship-based technology that enables clients to target and engage critical stakeholders, including policymakers, customers, employees, and C-suite executives across various sectors. Their primary product offering encompasses advanced analytics and data solutions that facilitate precise audience targeting and engagement strategies.

By leveraging their proprietary technology, Applecart serves a diverse clientele, including Fortune 500 companies, trade associations, advocacy organizations, and governmental agencies, primarily across North America and Europe in sectors such as advertising, public affairs, and corporate communications. Applecart generates revenue through a structured model involving subscriptions and customized partnerships with its clients. The firm’s primary transaction framework is B2B, where organizations pay for access to their advanced targeting tools and analytics services. Clients engage with Applecart through various pricing plans tailored to their specific needs, which may include tiered subscriptions based on the level of service desired.

The firm's flagship offerings facilitate enhanced stakeholder engagement and decision-making processes, contributing to significant outcomes for its customers. Revenue is derived from long-term contracts and project-based engagements, reflecting the company's commitment to delivering high-impact marketing and communication solutions. Project Applecart LLC plans to utilize the recent venture funding of USD 2. 00 mn raised in August 2019 to support the development of new products aimed at enhancing stakeholder engagement.

The company aims to expand its operations into additional markets, with a focus on entering the European market and enhancing its offerings by the end of 2023. This strategy reflects a commitment to growth and innovation in the Decision Maker Marketing sector. In January 2026, Project Applecart LLC raised USD 100 million in venture funding led by Blackstone. The company will use the funding to expand its software tools, support more clients, and strengthen its operations as demand for data‑driven stakeholder engagement grows.