Programmai Ltd.

Programmai Ltd. specializes in predictive marketing technology, utilizing machine learning to optimize customer acquisition and engagement strategies for businesses across various sectors. Founded in 2017 by Dean Murr, Programmai Ltd. is headquartered in London, UK.

The company focuses on providing predictive marketing solutions and has successfully raised GBP 0. 85 mn in its Seed round of funding on September 16, 2020, bringing its total amount raised to GBP 0. 85 mn and valuing the company at GBP 4. 13 mn post-money.

Programmai offers a sophisticated predictive marketing technology designed to enhance the acquisition of new and repeat customers through the application of machine learning on first-party data. Their core product enables businesses to generate predictive audiences capable of driving increased customer engagement and conversion rates across various advertising platforms. By leveraging advanced algorithms, Programmai’s technology allows clients to obtain real-time insights into customer behavior, enabling them to make data-informed marketing decisions. The service is especially targeted at companies seeking to optimize their marketing strategies with accurate forecasts of customer lifetime value and conversion probability.

Programmai serves a diverse client base that spans multiple industries and geographical markets, including North America, Europe, and Asia, catering to businesses looking to maximize their marketing efficiency and effectiveness. Programmai’s revenue model primarily revolves around subscription-based services, allowing clients to access their predictive marketing technology through various pricing plans tailored to different business needs. Clients engage with Programmai by subscribing to its services, which include tools for audience generation and performance tracking, thus establishing a recurring transaction structure that supports long-term partnerships. The pricing plans are designed to align with the scale and requirements of the client’s marketing initiatives.

Flagship offerings include solutions for predictive audience creation and multi-cell lift testing, which are integral to their clients' marketing strategies. By providing these advanced analytics tools, Programmai positions itself as a crucial partner in the marketing ecosystem, thereby creating a sustainable revenue stream from its technology offerings. Programmai Ltd. plans to utilize the GBP 0.

85 mn raised in its Seed round to enhance its product offerings and expand into new markets. The company aims to introduce upcoming innovations in predictive marketing technology, though specific product release dates are not detailed. Their strategy includes targeting expansion into North America and Asia by 2023, with the goal of increasing their client base in these markets and enhancing service capabilities to meet diverse client needs.