ProfitWheel Data Technologies Pvt Ltd.
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ProfitWheel Data Technologies Pvt Ltd. - overview
Established
2020
Location
Mumbai, -, India
Primary Industry
Marketing/Advertising
About
Based in India, ProfitWheel Data Technologies specializes in consumer intelligence, providing actionable insights through its innovative platform aimed at enhancing marketing strategies for B2B and D2C brands. ProfitWheel Data Technologies Pvt Ltd. is focused on transforming customer data into valuable marketing insights. Founded in 2020, the company is headquartered in Mumbai, India.
The founders, Gautam Mehra and Vivek Bhargava, have a history of entrepreneurship and innovation. ProfitWheel has successfully raised INR 97. 27 million in a venture funding round in May 2022, led by Pivot Ventures, and has a current valuation of INR 569. 241 million.
The company has completed a total of 2 deals to date. ProfitWheel offers a comprehensive consumer intelligence platform known as consumr. ai, which converts raw customer data into actionable marketing insights, primarily for brands in the B2B and D2C sectors. The platform enhances advertising strategies by using AI, APIs, and scalable technologies.
Key functionalities include understanding consumer intentions through contextual modules and creating targeted customer cohorts based on deterministic behaviors. Consumr. ai supports brands across various geographical markets, including North America and Europe, focusing on privacy-first solutions. Since its establishment, the platform has evolved with features like the Behavior Intelligence module launched in January 2022, and integrations with major digital advertising platforms such as Google, TikTok, and Meta.
In the most recent financial year 2023, ProfitWheel reported a revenue of INR 96,501. 80 and an EBITDA of INR -1,248,032. 10. The company generates revenue through its subscription-based consumr.
ai platform, which allows brands and advertisers to access detailed consumer insights that enhance their marketing efforts. ProfitWheel plans to utilize the INR 97. 27 million raised in May 2022 to support its expansion into the US market and accelerate platform development. The company aims to launch new products designed to further enhance consumer insights and marketing strategies, with specific plans to introduce these innovations in the upcoming year.
Current Investors
Pivot Ventures, Netcore Cloud Pvt. Ltd., Patni Wealth Advisors
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers
Website
www.profitwheel.com
Verticals
Cloud Computing
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only
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