Professional Bull Riders, LLC
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Professional Bull Riders, LLC - overview
Established
1992
Location
Pueblo, CO, US
Primary Industry
Travel & Leisure
About
Professional Bull Riders, LLC is a U. S. -based organization dedicated to the sport of bull riding, known for its thrilling live events that feature top professional riders competing for championship titles. Founded in 1992 in Pueblo, US, Professional Bull Riders, LLC organizes competitive bull riding events, including the Unleash The Beast series and the PBR World Finals.
The company has undergone strategic pivots to enhance its event offerings and fan engagement, but no details about subsidiaries or parent companies are available. CEO Sean Gleason leads the organization as it continues to expand its influence in the bull riding sector. The firm has executed a total of three deals, with the most recent transaction occurring on October 24, 2024. PBR primarily offers competitive events such as the Unleash The Beast series and the PBR World Finals, where professional bull riders face off against bulls for eight seconds.
In addition to live events, PBR provides merchandise, ticket sales, and a digital app that offers live results and exclusive content. The fan base includes bull riding enthusiasts and participants from various regions, with events hosted in major locations like Corpus Christi, Texas, and Kansas City, Missouri. The revenue streams for PBR include ticket sales for live events, merchandise sales, and sponsorship partnerships. Fans purchase tickets for events such as the PBR World Finals, while corporate partnerships with brands like Pendleton Whisky facilitate additional revenue.
Merchandise linked to flagship events also generates significant income, enhancing brand loyalty and attracting a broad consumer base. PBR aims to leverage its recent acquisition by TKO Group Holdings, Inc. to expand its footprint in premium sports and entertainment. The acquisition, finalized on October 24, 2024, will enable PBR to explore new markets and develop upcoming products.
Plans are underway to enhance event offerings and increase engagement with fans, although specific new products or markets have not yet been detailed.
Current Investors
Silver Lake, WME Group, LLC
Primary Industry
Travel & Leisure
Sub Industries
Professional Sports/eSports
Website
www.pbr.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Professional Bull Riders, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Professional Bull Riders, LLC | - | ||||||||
| Add-on, Trade Sale | Completed | Professional Bull Riders, LLC | - | ||||||||
| Buyout | Completed | Professional Bull Riders, LLC | - |
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