Procede Software, L.P.

Based in the US, Procede Software, L. P. offers innovative dealer management software solutions that enhance operational efficiency for automotive dealerships, primarily through its flagship product, Mobile Service Plus. Founded in 2001 and headquartered in Solana Beach, US, Procede Software specializes in dealer management solutions tailored for the automotive industry.

The company's history highlights its commitment to adapting its offerings based on customer feedback. Procede has completed one significant funding round and was acquired by Rubicon Technology Partners in 2026, which allowed for enhanced platform capabilities. Procede Software specializes in providing comprehensive dealer management software solutions designed to enhance operational efficiency for automotive dealerships. Their core offering, the Mobile Service Plus, launched in 2015, delivers a unified mobile platform that allows technicians and advisors to perform tasks remotely, thus facilitating quicker and more intelligent service interactions.

This solution is complemented by a suite of additional services, including analytics, asset management, and various departmental tools tailored to support functions such as accounting, parts management, and vehicle sales. Procede's products primarily cater to the automotive industry, serving a diverse client base that includes truck, bus, and aftermarket dealerships across North America. The company's commitment to innovation is reflected in its proactive approach to customer feedback, allowing them to continuously adapt their solutions to meet evolving market demands. Procede Software generates revenue through a subscription-based model for its suite of dealer management solutions.

Clients typically engage with the company to implement the Mobile Service Plus platform and other associated services, resulting in a continuous revenue stream tied to software utilization and support. The transaction structure is primarily B2B, with dealerships subscribing to various functionalities based on their operational needs. The flagship product, Mobile Service Plus, is central to this revenue model, providing dealerships with an intuitive solution designed to streamline service operations and improve customer engagement. While specific pricing plans are not disclosed, the company offers a range of products and services that cater to different dealership functions, reflecting a scalable approach to meeting diverse client requirements.

The acquisition of a majority stake in Procede Software by Rubicon Technology Partners in January 2026, aims to enhance the company's platform capabilities. Future growth strategies include the development and introduction of new products to improve user experience and operational efficiency. The company is expected to explore expansion into additional markets, focusing on strengthening its presence in North America. Funding from the recent acquisition will support these initiatives, aligning with their goal to adapt their services and enhance their technology offerings.