Privalia Venta Directa
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Privalia Venta Directa - overview
Established
2006
Location
Barcelona, -, Spain
Primary Industry
Internet
About
Privalia Venta Directa is an online outlet platform specializing in discounted fashion and lifestyle products, providing a unique shopping experience for budget-conscious consumers. Founded in 2006, Privalia Venta Directa operates as an online outlet, primarily focusing on fashion and lifestyle products. The company is headquartered in Barcelona, Spain. In April 2016, Vente-Privee.
com fully acquired Privalia in a deal valued at EUR 500 million. The company has completed 7 deals to date, with its latest funding round being an Add-on Trade Sale led by Vente-Privee. com, raising a total of EUR 25. 00 mn.
Privalia is an online outlet platform specializing in offering a wide range of discounted fashion and lifestyle products. The core product offerings include apparel, shoes, accessories, home goods, and beauty products, primarily sourced from well-known brands. The company focuses on providing high-quality items at competitive prices, targeting budget-conscious consumers who seek to enhance their wardrobe and lifestyle without overspending. Privalia's services are designed to create a seamless shopping experience, featuring user-friendly navigation, personalized recommendations, and exclusive sales events.
The platform serves a diverse customer base across several geographical markets, including Spain, Italy, and Brazil. Privalia's revenue model is structured around direct-to-consumer sales, primarily through flash sales that create urgency among shoppers. In 2023, the company reported revenue of EUR 70,332,928. 90 and an EBITDA of EUR 13,605,702.
10, generated through individual product sales during limited-time promotional events. Privalia aims to leverage its recent funding from the EUR 500 million acquisition by Vente-Privee. com to enhance its product offerings and expand into new geographic regions. The company is focusing on launching new categories of products targeting specific consumer needs in 2024.
Additionally, Privalia is exploring market expansion into France and Germany by 2025, capitalizing on its existing infrastructure and customer base to drive growth.
Current Investors
Summit Partners, Vente-Privee.com, La Caixa Group
Primary Industry
Internet
Sub Industries
Consumer Products, Web Applications
Website
www.privalia.com
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Privalia Venta Directa - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Privalia Venta Directa | - | ||||||||
| Trade Sale | Completed | Dress-For-Less GmbH | - |
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