Prisma Medios de Pago S.A.
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Prisma Medios de Pago S.A. - overview
Established
1983
Location
Buenos Aires, -, Argentina
Primary Industry
Software
About
Based in Buenos Aires, Argentina, and founded in 1983through the merger of Visa Argentina and Banelco. Prisma Medios de Pago S. A. operates as a payment technology solution, enabling connections between financial institutions, merchants, and consumers.
The company is led by its CEO, Diego Maffeo. In February 2026, Visa Inc. agreed to acquire Prisma Medios de Pago S. A.
from Advent International. The Prisma Medios de Pago S. A. platform offers products such as Pagomiscuentas, an electronic bill payment platform that allows paying taxes and services with a credit or debit card; TodoPago provides merchants with e-wallets, mobile point-of-sale (mPOS), Quick Response (QR) code payment solutions, and e-commerce transactions.
LaPOS provides a wide range of data capture, transport, and validation services to help businesses sell and grow. Decidir is an e-commerce gateway; Banelco is an ATM operator serving major banks nationwide; and Visa facilitates global trade through information between different institutions. It also offers loyalty programs and fraud and risk management services.
Current Investors
Advent International
Primary Industry
Software
Sub Industries
e-Financial, Web Applications, Application Integration Software, Accounting/Finance Software
Website
www.prismamediosdepago.com
Verticals
FinTech, FinTech, FinTech
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Prisma Medios de Pago S.A. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Prisma Medios de Pago S.A. | - | ||||||||
| Buyout | Completed | Prisma Medios de Pago S.A. | - | ||||||||
| Buyout | Completed | Prisma Medios de Pago S.A. | - |
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