Primetag, SA
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Primetag, SA - overview
Established
2014
Location
Aveiro, -, Portugal
Primary Industry
Software
About
Based in Aveiro, Portugal, and founded in 2014 by Chief Executive Officer Manuel Albuquerque and Chief Operating Officer Carlos Ramalho, Primetag, SA operates as a marketing tech-based company providing a digital meeting point for brands, agencies, agents, and influencers to connect. Primetag, SA developed an influencer marketing analytics software, that allows users to measure campaign’s KPI and designs influencer marketing. The company’s platform connects through a digital meeting point for brands, agencies, agents, and influencers. In addition, the firm provides a variety of products such as Discovering, content exploring, audience overlap, and share-of-voice.
As of 2024, the company’s client base includes Carat, Mondelez, Ikea, P&G, Story Lab, H&M, and Coca Cola. In June 2025, Primetag, SA raised USD 5. 6 million in venture funding co-led by Iberis Capital and Indico Capital. The company plans to utilize the June 2025 funding for expansion of influencer analytics platform and development of artificial intelligence-driven marketing solutions.
Current Investors
Iberis Capital, Indico Capital
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software
Website
www.primetag.com/
Verticals
AdTech, Artificial Intelligence, Cloud Computing
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
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