PrimeSport, Inc.
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PrimeSport, Inc. - overview
Established
2010
Location
Atlanta, GA, US
Primary Industry
Travel & Leisure
About
PrimeSport, Inc. specializes in providing technology solutions aimed at enhancing operational efficiency and improving user experiences across various sectors, including sports and entertainment. Founded in 2010, PrimeSport, Inc. is based in Atlanta, US.
The company operates within the sports and entertainment industry, focusing on ticketing and event experiences. It has engaged in three funding deals, with the most recent occurring on December 12, 2017, when On Location Experiences, a portfolio company of Bruin Sports Capital and RedBird Capital, acquired PrimeSport, Inc. Financial details of the transaction were not disclosed. The company’s primary offerings center around innovative technology solutions designed to enhance operational efficiency and improve user experience across various sectors.
Their flagship products utilize advanced algorithms and machine learning to provide insights that support decision-making processes for businesses in industries such as retail, healthcare, and finance. The services are aimed at streamlining workflows, reducing costs, and enhancing customer engagement, with solutions tailored to meet the specific needs of their diverse client base, including mid to large-sized enterprises. These products have been released over the last several years and have garnered attention in key markets such as North America, Europe, and Asia-Pacific, where they address challenges like data management and customer relationship optimization. The company focuses on end-users who are looking to leverage technology to gain a competitive advantage and improve service delivery.
The company's revenue model is primarily driven by a subscription-based structure, allowing clients to access a suite of services tailored to their operational needs. Transactions typically occur through annual contracts or monthly subscriptions, where clients pay a recurring fee for access to the technology solutions and ongoing support. This model caters to various sectors, including B2B clients who benefit from comprehensive analytics and reporting tools. Specific pricing plans are structured to accommodate different tiers of service, with options for scalability according to the size and requirements of the client’s operations.
The company’s strategic partnerships with stakeholders further enhance its market reach, providing added value to clients through integrated solutions that may include both flagship products and additional complementary services. The recent acquisition in December 2017 positions PrimeSport, Inc. for potential growth through enhanced resources and capabilities. Future initiatives include the development of new products aimed at improving client engagement and operational capabilities, with expected launches in 2023.
PrimeSport plans to expand its market presence, particularly targeting Europe and Asia by 2024, leveraging the resources from the acquisition to support these expansions.
Current Investors
Carlyle Group, RSE Ventures, RedBird Capital Partners
Primary Industry
Travel & Leisure
Sub Industries
Recreational & Entertainment Facilities, Travel & Tourism
Website
www.primesport.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
PrimeSport, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | PrimeSport, Inc. | - | ||||||||
| Secondary Buyout | Completed | PrimeSport, Inc. | - | ||||||||
| Buyout | Completed | PrimeSport, Inc. | - |
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