Primerry

Based in India, Primerry, operates as a pediatric healthcare brand offering everyday health products for children. Based in Mumbai, India and founded in 2026, Primerry is a pediatric healthcare brand that focuses on providing health products for children. In September 2026, Primerry raised INR 71 mn in pre-seed funding from individual and other unspecified investors. The company plans to use the funding to advance product development, deepen clinical capabilities, and broaden distribution in priority markets across India.

Primerry specializes in providing everyday health products for children, focusing on enhancing the shopping experience for parents. The company offers a range of high-quality, curated merchandise aimed at children, which includes apparel, accessories, and parenting essentials. Primerry targets parents seeking reliable and trendy options for their children, fostering a community of like-minded individuals. Primerry's revenue model is driven by direct-to-consumer sales, emphasizing subscriptions and pre-launch access programs.

The company utilizes an online platform where parents can engage early and gain exclusive access to new product launches, enhancing customer loyalty and repeat purchases. Revenue is generated through individual transactions during exclusive sales events, maintaining a direct relationship with consumers. The company plans to advance product development, deepen clinical capabilities, and broaden distribution in priority markets across India.