Prime Focus Technology

Prime Focus Technologies is a Mumbai-based company specializing in optimizing content creation and distribution using AI-driven solutions, enabling efficient media asset management for clients across the globe. Prime Focus Technologies (PFT) provides innovative solutions for content management and distribution. Founded in Mumbai, India, the company has established a strong presence in the media technology sector. PFT has raised a total of USD 18.

00 mn, with its latest funding round being a GROWTH round on April 13, 2023, led by Ambit Pragma Venture. The firm has engaged in two notable funding deals to date. PFT was formed through the vision of its founder, who has a history of involvement in the media and technology sectors. Prime Focus Technologies specializes in advanced AI solutions for content creation and distribution, primarily through its flagship product, CLEAR ®.

This modular platform enhances content workflow efficiency, allowing businesses to tailor their media management processes. CLEAR ® supports clients like ITV and the Associated Press in managing their content operations and digital assets, with a strong market presence in Southeast Asia, particularly Indonesia and the Philippines. In the most recent fiscal year 2023, PFT reported a revenue of USD 49. 90 mn and an EBITDA of USD 13.

34 mn. The company operates a B2B revenue model through partnerships and subscription services, generating income from licensing fees for the CLEAR ® platform and ongoing support agreements. PFT is set to leverage its recent acquisition by Double Negative Limited to further enhance its media technology and distribution services, including fulfillment and localization. The acquisition aligns with PFT's strategy to manage the entire content lifecycle for its clients.

The company aims to develop new product offerings and expand its market reach, particularly focusing on the Southeast Asian region, where demand for AI-driven media management is increasing.