Primary Intelligence, Inc.
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Primary Intelligence, Inc. - overview
Established
2000
Location
Draper, UT, US
Primary Industry
Software
About
Founded in 2000 and based in Utah, US, Primary Intelligence, Inc. , operates as a software-as-a-service that provides an automated win-loss analysis platform that specializes in the analysis and market intelligence information. In February 2023, Corporate Visions, Inc. , a portfolio company of The Riverside Company, acquired Primary Intelligence, Inc.
As of 2023, the company is led by its CEO, Ken Allred, and has a client base including companies like Aetna, Verizon, Fiserv, and many more. Primary Intelligence offers sales intelligence and marketing intelligence solutions that include marketing strategy, sales training, competitive strategy, and product development services. The company’s services include win-loss analysis, sales experience analysis, competitive analysis, customer experience and churn analysis, customer journey optimization, and many more.
Current Investors
Corporate Visions, Inc.
Primary Industry
Software
Sub Industries
Web Applications, Analytics & Performance Software, Application Integration Software, Sales & Marketing Software
Website
www.primary-intel.com
Verticals
Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Primary Intelligence, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Primary Intelligence, Inc. | - |
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