Primanti Bros. Restaurant Corporation

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Primanti Bros. Restaurant Corporation - overview

Established

1933

Location

Pittsburgh, PA, US

Primary Industry

Travel & Leisure

About

Primanti Bros. Restaurant Corporation is a casual dining chain famous for its unique sandwiches, which incorporate fresh ingredients and a distinctive preparation style, making it a recognizable name in American dining since 1933. Founded in 1933 in Pittsburgh, US, Primanti Bros. Restaurant Corporation is known for its signature sandwich offerings.


The company has undergone strategic changes in ownership, most recently being acquired by Authentic Restaurant Brands, a portfolio company of Garnett Station Partners, in January 2022. Adam Golomb serves as the CEO, guiding the company through its operational strategies and market expansions. Primanti Bros. is renowned for its signature sandwich offerings, which combine fresh ingredients with a unique preparation style that has made the brand a staple in American casual dining since its inception in 1933.


The core product line features their famous sandwiches, which are characterized by the inclusion of French fries and coleslaw directly within the sandwich, providing a distinct flavor experience. These sandwiches are complemented by a diverse menu that includes salads, sides, and beverages aimed at satisfying a broad range of customer preferences. The company serves a diverse clientele, appealing primarily to casual diners, families, and food enthusiasts across various demographics. While Primanti Bros.


has a strong presence in the Pittsburgh area, its reach extends to multiple states in the Northeastern and Midwestern United States, catering to a growing customer base seeking a unique dining experience. Primanti Bros. generates revenue primarily through direct-to-consumer transactions in its restaurants, where customers order food and beverages on-site or through online ordering platforms. The business model emphasizes high-volume sales driven by its flagship sandwiches and other menu items, attracting both individual patrons and catering clients.


Transactions typically involve one-time purchases, with the potential for repeat business through loyalty programs and promotions designed to encourage customer return visits. Pricing for menu items aligns with industry standards for casual dining, ensuring accessibility for a wide range of consumers. The company also engages in catering services, providing tailored food solutions for events, which further diversifies its revenue streams and enhances customer reach. Following its acquisition by Authentic Restaurant Brands in January 2022, Primanti Bros.


Restaurant Corporation is focused on expanding its market presence. The company plans to explore new product offerings, with a focus on enhancing its menu to keep up with evolving consumer preferences. Future growth initiatives include expanding into additional markets across the Northeastern and Midwestern United States, aiming to capitalize on the brand's unique dining experience by targeting new geographic regions. The recent acquisition funding will be utilized to support these strategic initiatives, ensuring the company can enhance its operational capabilities and expand its footprint.


Current Investors

L Catterton

Primary Industry

Travel & Leisure

Sub Industries

Restaurants & Nightlife

Website

www.primantibros.com

Company Stage

Mature - Growth Capital

Total Amount Raised

Subscriber access only

Primanti Bros. Restaurant Corporation - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedPrimanti Bros. Restaurant Corporation-
GrowthCompletedPrimanti Bros. Restaurant Corporation-

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Primanti Bros. Restaurant Corporation - employee data

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