Prima seller software

Based in California, US and founded in 3013 by Mohammed Ali and Vivek Subramanian, Primaseller Inc. operates as a SaaS-based order fulfillment platform that helps retailers manage their brick-and-mortar stores. In March 2021, Delhivery Pvt Ltd a portfolio company of Steadview Capital Management acquires Primaseller software from M&S Partners and Mumbai Angels where financial terms of the acquisition were not disclosed. Primaseller offers software that enables medium and small retailers to expand their sales across multiple locations and online marketplaces and channels with integrations such as Amazon, eBay, Shopify, Australia Post, DHL, FedEx, UPS, United States Postal Services and more.

The company’s services include inventory management, POS, inventory control, warehouse management, order management, purchase order management, B2B order management, accounting, multi-store retail, shipping management and GST software for retail. In addition, the company provides a backend that synchronizes inventory, product and order data across multiple channels through a single interface. The company generates revenue from a Subscription as a Service model where it charges INR 3000 per month for standard customers and INR 50,000 for enterprises generating revenues above INR 150,000,000.